Sunday, May 28, 2017

Book Review : My Journey With Vadapav by Venkatesh Iyer

Title: My Journey With Vadapav
Author: Venkatesh Iyer
Publisher: TV18 Broadcast Limited (CNBC TV18) 

Genre: Non-Fiction/ Business

Date:  2016

Price: INR 216 (free on Kindle Unlimited)

Pages: 150

Before I begin to write about the content of this book I would like to tell you that its rare these days for a book to have a great feel, like a product would give you, made with perfection, keeping its entire feel in mind . The hard bound edition of this book is one such creation after a long time in the business genre.

Its coverpage design, giving the feel of Mumbai, the city where the dish originated, where a lot of lives survive only on vadapav in the struggling days; drawn in sketch (I am a fan of what sketch can do  to depict a concept in my opinion is ideal for concept depiction), in the colours of vadapav gives you a feeling of being at the place where it all began.

For a brief introduction "Goli Vadapav" is one of the most unique business concepts that put indian vada-pav on a pedestal similar to the western burgers (like Mc Donalds and KFC) did. It's success as a business model is depicted by the fact that Harvard teaches it in its B-school and so do many other good business schools worldwide. All this happened because Venkatesh Iyer was a non-classical thinker in his family and had a crazy dream of doing "the one thing" worthwhile in the Indian food industry.

Venkatesh Iyer begins his story from the beginning, a description of his own traits in early life and career and his love for one dish that was central to Mumbai "vada-pav" as opposed to "idli sambhar", the more expected choice from anyone hailing from the south of India. He begins to describe his idols in people even bollywood film stars which makes you immediately connect to him as a person, for nobody in India cannot be left untouched by the fevers of Indian cinema. Despite being a tycoon his entire story has this tone maintained, that of a commoner which inspires one emphatically. 

The  story then ofcourse moves into the details of successes and failures in creating this venture. The lessons to learn are to go on despite no matter what, to believe in your niche idea, where and where not to take suggestions, the challenges and merits of collaborations from his point of view and his journey. What I however found extremely bizzare in the story was "how did they not thing about uniformity of formulation problem before starting it all?". 

Overall it is the journey of a common man in making a street food product hygienic and standard. Read it for the love of vada-pav.

RC Rating: 4/5. 

Grab a copy here: http://www.amazon.in/Journey-Vada-Venkatesh-Srinivas-Iyer/dp/9384061581/ref=sr_1_1?s=books&ie=UTF8&qid=1495993899&sr=1-1&keywords=my+journey+with+vadapav





1 comment:

  1. On my TBR. I wish to contact the Author. But I am unable to find more details except the company details. Thanks for the review :)

    ReplyDelete